Colours are a powerful tool in web design and branding your company. They can be used to evoke emotion, which is pretty damn important if you're trying to sell something. With that in mind, let's take a look at which colours would best suit your business' style and website.
|Image by valeyoshino|
OrangeOrange isn't a common choice for branding, as it's sometimes seen as unreliable (hello easyJet). But it does have some things going for it: it incorporates the boldness of red and friendliness of yellow, which is no bad thing. Used in conjunction with a safer, more professional colour such as blue, it can be used to represent a fun and professional business.
|Image by epSos.de|
GreenGreen is a peaceful, earthy colour and is ideal for companies that focus on health or want to portray themselves as ethical and environmentally-friendly, such as Starbucks. Organic food companies and holistic health practices are ideal candidates for green branding.
BlueBlue is the professional colour of the branding world. If you want to be seen as trustworthy, reliable and experienced, blue is the way to go. Not surprisingly, banks use blue liberally in their colour schemes.
Remember these 1980's cigarette ads? Purple is the colour of sophistication and decadence, perfect for representing companies that sell indulgent items such as chocolate and beauty products. Can you say Cadbury's?