Amidst too much content, is your content getting
unseen? Are you taking care of adding visuals, gifs, videos etc. in your
content pieces? Interestingly, ‘62% of B2B Marketers Use Infographics.’
‘If a visual execution requires an explanation,
it's probably not a great piece of content.’ - Ben Plomion, GumGum
Have you incorporated the visual angle in your
Content Marketing plan? If not, it’s not too late! ‘Video Content’ is the next
big thing. Make sure that you have it aligned in your Content Marketing
strategy as an inevitable source for assured success. Additionally, keep your
content short and precise without beating around the bush. Typically, no one
reads more than a line or two before deciding whether your content is worth a
click or not. So, ensure that the content your produce is engaging and
effective.
Besides this, repurpose a lot of existing
content. This is one reliably great way to get desired results without
allocating any budget. Furthermore, map your buyer personas to the channels
they prefer. Test and optimize to find out which channels are most successful.
If the four elements of success viz. content
consumption, content sharing, lead generation and direct revenue are duly catered
to via your Content Marketing strategy, it implies that you are moving on the
right track.
Access these top ContentMarketing tips to get readers’ eyes rolling on your blog/website.