Tuesday, 1 April 2014

7 Effective Ways To Engage On Twitter

We here at Mission Imblogable have something exciting for you! We have found this great infographic with some useful ideas to increase engagement with your followers on Twitter.
We are all aware that Twitter is an important tool for building your own community, but are you doing things effectively?

Drive traffic with these tweeting tips…

7 Effective Ways To Engage On Twitter

Monday, 17 March 2014

How to choose a domain name for your business

If you are starting a new business, don't rush into registering it before you have chosen a domain name. It can make all the difference if you are looking to rank your website high in the search results of Google, who despite of all that's been said recently, still counts this as one of the most important factors. Here is an infographic by WhoIsHostingThis to help you further:
Domain name infographic

Monday, 3 March 2014

How to create a perfect Tweet

Here at Mission Imblogable we are a huge fan of social media, especially Twitter! We have found this cool new videographic which gives you the latest tips & tricks for an effective tweet. We all may think that 140 characters are not enough to express our thoughts, but with the right approach you can convey your ideas if you do things the right way! 

So are you creating the perfect Tweet? 

Monday, 10 February 2014

Parenting Blogs Are a Dime a Dozen: How to Make Yours Stand Out

The competition for attention and respect in the mommy and parenting blog communities is fierce. This is partly because there are some truly terrific bloggers and blogging companies publishing fantastic content. It is also partly because every day, hundreds of new sites turn up online.

How are you supposed to stand out amongst a field of thousands of competitors?

There are lots of articles out there that will tell you things like "use images" and "respond to comments" and "don't forget to tweet about it." Obviously you know these things already. What else can you do?

Let's work with a single example: Let's say you're writing a post that teaches your audience how to shop for car seat boosters.

Your Photos
Using photos is one of the "duh"s of blogging. To take it a step further and help your blog stand out, use your own photos.

For example, have someone take a picture of you shopping for different booster seats. If you're comfortable sharing photos of your kids online (not everybody is, and that's okay), take a picture of your child sitting in the different seats you're reviewing or as illustrations of seats that are too big or too little. This customizes the post to your own site and adds some personality at the same time.

Get Personal
Anybody can Google reviews or use data from consumer reports to figure out which seat they or their readers should buy. Perhaps your post is a sponsored one for a specific booster seat, which also helps. Finding a way to work in a personal story about your own experiences while shopping or with specific types or brands of seats will set your post apart. It adds a personal touch that readers won't find on a lot of the other sites out there.

Remember: People are reading you because they trust your opinion, not just your research skills.

Design Is Important
It's true: The primary focus of your blog should be your content. Still, if your site's design is messy or - worse - generic, people are likely to click away before they read a single sentence of what you have to say.

Even if you don't know how to design a site from scratch, the bigger blogging platforms like WordPress, Blogger, and even TypePad will let you muck about in your CSS and HTML and customize it however you like. With a few minor changes, you can take a free theme and make it your own. Or, if you have the money, you can hire someone to design a site for you.

URLs Matter
Sure, you could set up a site for free pretty much anywhere, but buying your own domain name and using that shows conviction and commitment. It's also easier for people to remember and looks better when printed on business cards and in social media profiles.

Carve Your Own Niche
It may be tempting to write about everything under the sun relating to parenting, but it’s actually best if you can carve your own niche and be as specific as possible. As DavidKiger, CEO of Worldwide Express, says, “Stick to your knitting. Really focus on that one thing that you think you can do well, and do it really, really well.” Are you best at product reviews and not all that great at writing more emotional posts? Then focus mainly on products and reviews, and don’t worry about writing a post when your little one says his first word or first tells you he or she loves you.

Get Away from Your Blog
If the only place you ever publish content is your own blog, you're going to have a tough time building an audience. Remember, self-promotion via your social media feeds and email will only get you so far. Devote some time to guest posting for other blogs. This way you can introduce your style to new people who might never have found you otherwise.

This goes both ways. In addition to publishing elsewhere, invite others to publish with you. They'll promote the posts on their own blogs and will bring fresh eyes to your site where, hopefully, your own great content will keep them coming back.

The best way to figure out how to be the blogger you want to be is to pay attention to the bloggers you admire. What have they done? What do you agree with? What would you do differently? Use your answers to those questions along with these tips to help you create a blog with the potential to be bigger than Dooce!

Erin Steiner is a blogger and vlogger living in Portland, Oregon. In addition to maintaining her personal sites and social media feeds, she writes about small business, finance, and a bunch of other topics for her freelance clients.

Images from: http://uk.photos.com/

Wednesday, 5 February 2014

10 tips for a Mobile Friendly Website

Here at Mission Imblogable we are passionate about responsive design - so be honest, how many of you have a website which is optimised for mobile? For those that don't, where have you been? You better get a move on and make your site mobile friendly. It's no secret that the mobile web is growing, so here's an infographic which outlines the 10 tips for a perfect mobile website. 

How does your mobile site score on this checklist?

10 Tips for a Mobile Friendly Website

Thursday, 16 January 2014

Increase sale revenue through online marketing

We all know how much online marketing has changed over the years and how it WILL continue to grow, right? We think it’s important to make your business noticeable (not saying that it’s not already). So we have outlined some useful tips on how to increase your sale revenue through using a variety of online marketing strategies.

Pay Per Click
One of our favourite marketing strategies is Pay Per Click, also known as PPC Marketing. This is a collaborative, an easier and more cost-effective form of advertising and delivers strong results. You’re probably wondering why you should be using PPC? Well, Pay Per Click can grow your customer base, this will allow people to connect with one another as well as increase customer popularity.

Another type of online marketing strategy is Remarketing. This approach lets people show ads to users who've formerly visited a website as they browse the web. Remarketing is used as it’s a great way to stay in touch with your target audience. With this tool, you can reach customers who have shown an interest in your product or service by visiting your site, and show them significant ads across the Google Display Network. Using the remarketing tool through Google is beneficial, this is because Google is the largest, most popular and most utilised search engine on the web (bet you weren’t aware of that), therefore Google Remarketing enables you to reach the maximum amount of potential converters.

Did you know Google Remarketing is the most recent form of PPC advertising to focus on conversion increase? - Yeah didn’t think so!

Hooray! Another one of our favourites! Search Engine Optimisation (SEO) marketing is the technique of getting a website to work better with search engines such as Google, Yahoo and Bing etc. Sounds oh so simple, right? Well the good thing about SEO is that it improves the quality and volume of web traffic, which is what we all want! SEO has a duty to increase visibility in search engines through domain trust, social popularity and search engine connectivity. Gaining traffic from Google is all about keywords and links, it’s important to use the right words for a specific keyword search.

Mobile Marketing
Mobile marketing is pretty self explanatory, it’s the process of marketing to people through their smart phone devices, it’s also an extension of internet marketing. The competence and real time tracking of information makes mobile phone marketing less demanding than other advertising strategies. With people spending more time on their mobile devices and less time on their desktop, it’s the strategy to watch in 2014.  Let’s face it, we knew this was going to happen as soon as BBM, Whatsapp and Twitter came into existence!

You should expect marketing to evolve a little this year. New social media websites and services could potentially become popular. This is due to the amount of mobile devices which will enter the market and continually grow, just like the IPhone and Samsung Galaxy.

We all know there is going to be competitive pressure from every corner; but ideas like the ones mentioned can improve your marketing and have a rapid affect on your business. 

Image credit: www.freedigitalphotos.net

Monday, 6 January 2014

SEO vs Social Media

SEO and social media are put head to head to find out which online marketing tool is more successful. Is one better than the other? Well, you'll just have to take a look at this infographic to find out who is crowned winner...

SEO vs Social Media

Thursday, 12 December 2013

5 Tips for Developing Guest Blogger Guidelines

Having guest bloggers contribute to your website has several benefits. It can help relieve your workload, as you won't have to worry as much about keeping a continuous fresh stream of content published. It can also increase traffic when those guest bloggers have their own devoted following - their readers may migrate to your site.

Guest bloggers, when chosen carefully, can also lend credentials to your website. If your topic is nutrition, for example, having a medical doctor write a post will make your readers more likely to respect your blog's credibility.

To reap these benefits, however, you must vet your guest bloggers to ensure they will be an asset to your website. The flipside of the coin may be that they bring your reputation down with their own poor reputation.

Here are five tips for developing guest blogger guidelines to ensure your guest blogging process is smooth and results in quality content.

Agreeing blogger guidelines
Make sure all the members of your team are clear about your guest blogger guidelines.

Rule #1: Street cred

Make it a rule that all guest bloggers must have some kind of relevant credentials in the subject your website covers. These don't necessarily have to be formal education certifications, but at a minimum your guest blogger should have a platform with published writings proving their expertise on the topic.

Rule #2: Check it out

Sometimes the most educated people are the worst writers. Not everyone expresses themselves well with the written word. Never post a guest blog without having it edited. If you are not qualified to edit the material, it behooves you to pay a third party to edit all guest blogs. Misspellings and grammatical errors are the fastest way to make your website appear amateurish.

Rule #3: Show us yours

Always ask your guest blogger to provide a professional photograph for posting at the bottom of their article. This helps your readers identify with the author. If their photograph is less than professional-looking, omit it. It doesn't do to have your "expert nutritionist" showing up in a T-shirt at the bottom of their post.

Choosing the right photograph for your guest blogger
This is not the type of bio photo you would want!

Rule #4: Keep in touch

Request that your guest blogger subscribe to the comments on the post they write for your blog. This will let your readers ask questions regarding the post and receive expert advice from the blogger in return. This enhances not only the relationship between the readers and the guest blogger, but also the interaction between your readers and your website. When a reader asks a question and they know they will get an answer, they are more likely to return.

Rule #5: Keep it real

Whenever possible, request that your bloggers cite references in their post. This increases the legitimacy of the post and will make your website stand out as a reliable source of accurate information.

Remember, your website is a representation of you and what you stand for. Your guest bloggers can make you look good or can detract from the quality reputation you have worked so hard to build.

Kate Supino is a professional freelance writer and small business owner who writes extensively about best business practices, such as using business accounting software.

All images courtesy of Photos.com

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