Top 27 Actionable Content Marketing Tips for Every Modern Day Marketer

Amidst too much content, is your content getting unseen? Are you taking care of adding visuals, gifs, videos etc. in your content pieces? Interestingly, ‘62% of B2B Marketers Use Infographics.’

‘If a visual execution requires an explanation, it's probably not a great piece of content.’ - Ben Plomion, GumGum

Have you incorporated the visual angle in your Content Marketing plan? If not, it’s not too late! ‘Video Content’ is the next big thing. Make sure that you have it aligned in your Content Marketing strategy as an inevitable source for assured success. Additionally, keep your content short and precise without beating around the bush. Typically, no one reads more than a line or two before deciding whether your content is worth a click or not. So, ensure that the content your produce is engaging and effective.

Besides this, repurpose a lot of existing content. This is one reliably great way to get desired results without allocating any budget. Furthermore, map your buyer personas to the channels they prefer. Test and optimize to find out which channels are most successful.

If the four elements of success viz. content consumption, content sharing, lead generation and direct revenue are duly catered to via your Content Marketing strategy, it implies that you are moving on the right track.

Access these top ContentMarketing tips to get readers’ eyes rolling on your blog/website.

The importance of social commerce for modern business

Ecommerce has transformed the way we do business, and social commerce is set to shift the retail landscape once again. Over the past decades, business and retail have changed dramatically.

Traditionally, business was conducted via the telephone, fax, or face to face. As social media platforms have been developed and risen in popularity, we are now witnessing a shift towards social commerce - business is being carried out through social networking sites such as Facebook, Twitter, and Instagram.

 It has been truly interesting to see how business has changed, and this article delves into why social commerce is so popular, and how some big-name brands are using this type of retail to boost sales and brand awareness.

As discussed, social commerce is the practice of combining ecommerce with social networking platforms with the idea that customers can purchase goods and services using Facebook, for example. Facebook was the original pioneer of social commerce. The company has implemented a variety of different techniques in the meantime, such as marketplaces, buy button, and shoppable pages.

A good example of social commerce done right is the new Amazon feature known as Spark, that the eCommerce giant launched in 2017. The purpose of Spark is to increase product discovery and customer convenience by allowing buyers to purchase items directly from pictures on the platform. Spark is currently only available to Prime members, Amazon’s premium service.

Other platforms such as Twitter, Pinterest, YouTube, and Instagram have all followed suit and customers can enjoy a variety of different methods of purchasing goods and services through social media.

So why is this type of ecommerce proving to be so popular? For customers, social commerce presents an unrivaled level of convenience – a user can log in to her favorite social media platform and purchase a product without ever having to leave the site.

Aside from convenience, social commerce often gives users a greater experience – they can benefit from special offers, discounts, and online exclusive content. For businesses, social commerce presents a whole new area of expansions and provides the potential to reach out to millions of new customers.


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Why Should People Use a Real Estate Buyer Agent?

It is hardly necessary to concern oneself with the nitty gritty of real estate acquisition. Trained professionals with years of experience are available who can provide you with the necessary services you require while saving you the stress of going through the hurdles yourself. It is a common saying in the world of business that one is wiser to hire a paid professional who is skilled in a particular field of expertise and that can provide maximum value and convenience.

 

Let us now take a look at the various benefits that can be derived from using a real estate buyer agent to help handle your property purchase:

•  Having a real estate buyer agent can help give you better negotiating power. The professional knows all there is to real estate business. Hiring one will help give you a firm ground while going through negotiations with a potential buyer/seller. You can also convey your point of view directly to your agent who will act as a medium between you and a seller. This will help clear out or avoid any misunderstanding that may arise between the two parties.

• Full access to the multiplelistings service (MLS): A real estate buyer agent would have a membership in the MLS. The MLS database is available to provide estate listings that are available in the market. Once your agent finds a property that suits your needs and your price range you would be contacted promptly.

• You can save yourself valuable time and energy: a real estate buyer agent spends a whole lot of time previewing homes and going through listings inventories that are up to date. Coupled with the use of the MLS system, virtual tours, internet websites and other technologies, a professional can help save you the time of reviewing homes that are not up to your standard.

• The buyer agent helps you handle the volumes of paper work. Purchase agreements usually take eleven pages or more. Local custom disclosures along with federal and state disclosures are also another paper work to be handled. Real estate files are a deal to handle. It is easy to loose thousands in court as a result of small mistakes or omissions. Why not save yourself the stress and leave it to the professionals?

•  Pricing a real estate property takes precision. It’s just like hitting a bull’s eye. A real estate buyer agent has knowledge and data on comparablehome sales and valuable neighborhood information that would help you to put an appropriate selling price on your property(if you are selling) or help you strike a good deal in purchasing a property.

• Real estate agents interact with other professionals that often provide services that may be useful to you in buying a property. Agents know the vendors that are reputable for competitive pricing, are efficient, and competent. They can make references they have previously worked with available to you and provide valuable information that can help you to make the right choices.

• Real estate buyer agents put you and your needs at the forefront. They have a legal and ethical responsibility to do so. They maintain your confidential information, account for any money they handle during making your transactions. They are required to disclose any material facts, which would be pertinent to you, subject to federalfair housing laws.

Social Networks and their importance in Ecommerce Gateways

The Role of a Domain Name in Making a Business Successful

A factor that is often forgotten and cast aside when it comes to creating a great company website is choosing the domain name. Although people may generally have an idea of what a domain name is, very few know just what an important role it can play in making a business successful. A domain name should represent your business website as a whole, and in just one glance customers should have a pretty firm idea of what your business is about. Every domain on the web is completely unique, therefore it is becoming harder and harder for companies to come up with a suitable name.

Not only should a domain name represent your business, but it also plays a big part in website SEO using targeted keywords and making the domain brandable. website builder Australia offers some advice and facts that will help you on your way to making the most out of the domain names that are still available. A domain name is how users will find you and identify your company online, it should be easy to remember and sound good when said out loud. With so much to consider, it is important you make the right decision.

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Why Social Media Is Instrumental To Your Blog's Development

Social media is instrumental in the development of your blog’s readership. Facebook alone boasts a staggering 1.8 million active users, and an 18% market share. It’s clear that nowadays, if you want to entice new readers to visit your blog and encourage your regular readership to blossom, you need cut through the noise and get noticed on social feeds (especially as social algorithms keep changing, slimming organic reach). In this article, I’ll share some important tips on how to use dedicated social media accounts to publicise blog content and build up a brand. Let’s get cracking!

Check out our recent article on how to drive traffic to your blog.

Your Online Social Strategy

Social media can be a really powerful tool in your digital arsenal, but there is a knack to it. It requires a little work to fully understand the best ways to benefit from your business social media networks.  

Here’s how:

1.    Identify your target reader

When developing a social strategy for a brand, you should identify or revisit your ‘buyer personas’ to tailor your content to engage with them. Your social media strategy should be designed to keep existing readers in the loop, whilst broadening your reach so that new visitors discover you.

2.    Create measurable objectives

You need to set yourself goals and constantly strive to achieve more from your social media engagement. If you want an extra 200 followers a month on Twitter, set that as your target. You can learn how to track social interactions, such as Facebook referrals and clicks, through website metrics and getting to grips with Google Tag Manager. Check out this guide for more details. 

3.    Choose your channels –  take a multi-channel approach

Not all networks are created equal, nor will they all help you toward your goal. Find out where your target audience hangs out and what they do online by doing your research. If your product offering is aimed at a B2B audience of industry professionals, you will have more potential traffic from LinkedIn and Google+. If your target audience is more visual, it might make sense to focus on Facebook, Pinterest and Instagram. You need to be where they are, while also catching the attention of other people like them. Facebook Audience Insights and YouGovprofiles are two fantastic (free) sources of information on target audiences, along with tips on how to monitor social media conversations. 

4.    Create an organised content calendar

A content calendar is important for maximising engagement and shares. Check if your post links with any trending hashtags or pieces of industry news to maximise engagement. Synchronising your content calendar with global events is another way to get involved in the conversation worldwide. Make sure your content calendar also features old posts, content recycling, and content curation from other reputable niche bloggers.

5.  Share snippets or pieces of your blog without links

You don’t want your social media feeds to consist solely of links to your blog posts. Post some pearls of wisdom, accompanied by hashtags, to get involved in conversations on topical matters. Images with quotes and mottos are perennially popular.

6. Link your social accounts to your blog

Give your readers the chance to seamlessly share your blog content through their social media accounts, complete with your social handles and some shareable quotes. Including social media sharing buttons that automatically post great-looking content on social feeds is a sure-fire way to gain free publicity for your brand — remember, people will share...but only if you make it easy for them.

Profit From Your Blog Audience With Social Selling

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Social selling is the act of using social media to converse directly with potential customers, providing value by answering questions, encouraging discussion, and providing thoughtful content to persuade them to buy.

62.9% of sales professionals report that social selling has become very important to them when closing deals. Listen and engage with your brand’s readership on social media platforms to find out what kinds of blog posts and product offerings would improve their daily lives.

Know which social platforms will be best for your niche — you will have to invest in plenty of attractive visual content if selling on social is going to be integral to your sales strategy. The key is to have attractive product photography with some really catchy calls-to-action. Pinterest has a ‘buyable pin’ feature that lets you sell your goods and services directly from your social media accounts. This bridges the gap between engagement and conversions — customers can make a purchase without even leaving social media. (We’re likely to see more of this in the future — so start thinking about your social selling strategy today).

It is really easy to seamlessly link your blog, social media, and ecommerce site together. Onlinestorefronts like Shopify integrate really well with social networks if you don’t fancy installing a plugin and selling directlyvia WordPress; content management systems like Drupal and Magento also allow for easy social integration with a little bit of customisation.

Social Media and SEO?

credit: pixabay

Whether or not a brand’s social feed affects its SEO has long been a subject of much debate. Google’s algorithmic changes are subtle and incremental, and there is never 100% clarity on ranking factors.

But we do know that having an active social feed will boost your engagement levels. Breathing life into your brand’s blog with a social media account is a sign to search engines that you are a legitimate business, rather than a spam account or a link building operation. If your brand’s social feeds are inactive, it may signal to Google that you should not rank so highly on SERPs because you are no longer in business.

Consider hiring a social media coach to make sure that you are handling your online engagement in the right way. Art Division offers a social media management service that could assist you with your strategy.

While social media is a very important tool for brands and bloggers alike, it can be difficult to navigate the spiky terrain of the hashtag world. By following this advice, you will be well on your way to broadening your brand’s horizons by publicising the blog posts on social media and developing a readership.

What did you take away from this article? Will you use any of these tips for your blog? Let us know in the comments.

Gareth Simpson – Technical SEO & Startup Founder

You could say I’m a veteran SEO, with over 10 years of experience in the industry. I love sharing my knowledge with others online. You’ll find me working hard on my startup’s development and writing content.