Now
that you’re done with your latest, greatest project for your blog or social
media, you feel that you’re ready to share it with the world. You’re also ready
for all the comments and followers you’re going to get. But before that
happens, what are you going to do? Will you just wait for things to fall into
place? Will success come? Will anyone be reading your posts at all?
Now
maybe the doubts are starting to set in. But doubting is certainly not what you
should do while waiting to launch your blog. So what should you be doing? Let’s
look at four tips to consider before the great launch.
Sincerity Can Go A Long Way
Sincerity
is the first tip to consider before all the other tips that will follow, a kind
of “pre-tip” before the tips. The thing about social media is that it’s not
about the “do this” or “don’t dothat” advice. Some people
can tweet and post about the same links about current events or business news
and get like say, ten times a day and see great results. Some, however, just
share about what they eat for breakfast and get a thousand enthusiastic
followers. So there’s really no clear-cut line about what should and shouldn’t
be done.
The
difference between the two are stark, but they are common with two things:
sincerity and a little moderation. When people see that you are genuine, and
you yourself are having fun with your activities, people tend to appreciate
that, too and even forgive the occasional over-indulgence. The most important
thing to remember is that you should believe in what you’re doing and the
reasons why you’re doing it, whatever they may be. If you like sharing about
business hacks, recipes, or just sharing your happiness to everyone through
funny cat videos, mean it. That’s it. You just have to mean it.
Participate, Participate, and Participate Some More
Are
you already famous? Is a professional handling all of your social media
accounts? If yes, then maybe you can skip this part. If not, then read on. The
first word in social media is “social,” yes, that’s obvious enough, but don’t
take that for granted. When you create an account in every platform, you can’t
just expect magic to happen and gain all the likes, follows, and favorable
comments. The exception is that you’re already famous with a steady stream of
fans lining up to comment on the latest photo of your dog.
Focus
your efforts on making the time to interact with yourfollowers or would-be
followers. Time is the primary investment here. They have to know they’re talking
to another human being, and that you can reply to their queries in the quickest
time possible. It’s way better to give some quality time on one social network
that just keep throwing links at all of them. If you’re good and solid in one
social network, you actively participate in; that can already give you
desirable results.
Make a Pre-Announcement
So
you’ve got your post scheduled, and you’re itching to publish it, why not share
your excitement with your followers? Even if the link isn’t available yet, you
can let them know that you’ve got something new, and it will be coming soon
enough.
Tweet
about it, post a note about it or provide a quick overview. Intrigue your
readers. Again for this to work, consider the first tip. You have to mean it.
Don’t be spammy. Just send the word out that you’ve got something new to offer
soon. Be sincere, be yourself, people would love that.
Produce a Teaser
In
the same way that movies produce short versions of theirmovies to entice the
audience, you can do the same for your content. Be a tease to your followers.
You can take a couple of the best bits of your content and pre-release them.
The trick is to give your audience something of value, no matter how small it
may be. But don’t overdo it. Make sure not to give out all of your good bits in
your previews. Leave them wanting for more and satisfy them with your full
content.
Takeaway
If
doing all these tips at once seems daunting, don’t fret, you can always fall
back on tip number one, and you’ll do just fine. Little by little, you can
incorporate the other tips into your social media routine. Be sincere, love
what you do, share something of value, and people will appreciate that and
would want to keep on reading. Keep them interested and wanting for more.
Social media success is a reflection of you. If you look like you don’t care at
all, do you think anyone else will? If you’re excited about what you do every
day, why not share it?
Author
Bio
Nicolas Finet is the Co-founder of http://www.sort-list.co.uk
- an online marketing agency that helps you to find the best partners to brand
your company. He earned his master's degree at Solvay Business School and
graduated as Cum Laude in Business Engineering (management) with a Major in
Marketing.
