Monday, 22 September 2014

How to choose the right colours for your website


Colours are a powerful tool in web design and branding your company. They can be used to evoke emotion, which is pretty damn important if you're trying to sell something. With that in mind, let's take a look at which colours would best suit your business' style and website.

Red

Image by valeyoshino
Red is a passionate, lusty and aggressive colour. It's ideal for companies that want to appeal to people who are (or, more importantly, want to be) sexy, feisty and empowered. Businesses that use red include Virgin and Christian Louboutin (famed for the red soles on its shoes), both of which totally have that whole sexy, feisty thing going on.

Orange

Orange isn't a common choice for branding, as it's sometimes seen as unreliable (hello easyJet). But it does have some things going for it: it incorporates the boldness of red and friendliness of yellow, which is no bad thing. Used in conjunction with a safer, more professional colour such as blue, it can be used to represent a fun and professional business.


Yellow

Image by epSos.de
Yellow is the colour of happiness and optimism and is common in brands that want to be seen as fun and friendly. McDonald's and IKEA are standout examples of this, both of which are known for having a playful side.

Green

Green is a peaceful, earthy colour and is ideal for companies that focus on health or want to portray themselves as ethical and environmentally-friendly, such as Starbucks. Organic food companies and holistic health practices are ideal candidates for green branding.

Blue

Blue is the professional colour of the branding world. If you want to be seen as trustworthy, reliable and experienced, blue is the way to go. Not surprisingly, banks use blue liberally in their colour schemes.

Purple


Remember these 1980's cigarette ads? Purple is the colour of sophistication and decadence, perfect for representing companies that sell indulgent items such as chocolate and beauty products. Can you say Cadbury's?

Pink

Pink is widely known as the “girly” colour and so is often used for women-specific brands. Think Victoria's Secret, Race for Life, and anything related to breast cancer.

Black

Black represents power, and is common in sports and fast cars – both of which are things designed to make you feel powerful. Nike is a prime example as is, er, pretty much any sports car brand. Vroom!

White

White is associated with cleanliness and purity, so is ideal for use in the health and childcare industries. Logos aside, white is the best colour to base your website on. In web design, using a lot of white space will make your site easier to navigate and read.

Choose Your Colour

Choosing website colours with a colour wheel

You should think carefully about what you want your website to represent and what you want to make your customers feel before deciding on your colour scheme. You should also steer away from using too many colours – no more than three, ideally. And, when in doubt, use the colour wheel to pick complimentary colours (the ones opposite each other are complimentary).

Monday, 11 August 2014

How to combat “Pigeon” – the latest Google algorithm update

English: Columbidae - pigeon flying overhead
image: freedigitalphotos.net
The bird is back. However, this time it’s not the Penguin or Hummingbird algorithms of last year. Instead it’s “Pigeon” as so named by SEO blog Search Engine Land for want of an official name by Google.  The search industry is currently trying to understand the full impact of Pigeon, which largely affects local businesses, so stay tuned for further updates.

In the meantime however, there are a few things that both local businesses and local-based SEO firms representing businesses can do to make sure they adapt to this new algorithm. While many of these strategies have been around for a period of time, now it’s crunch time.

Here’s a quick rundown:

Google Local Listing: It’s important to make sure your local listing is claimed and that the data is accurate and the map pin is correct as to your businesses’ actual location. It can also be worth getting on Google+ Local too in order to help ensure that your business will come up in a local 7-Pack, (the results that show your business’ name, address, phone number and map).
Website: One thing that’s key is that your business has a website optimised with local search phrases. As well as this, having authentic, original content as well as a Responsively Designed website for mobile is a good idea.

Relevant Backlinks and quotes: If you come across opportunities to build your website’s authority using guest posting and building links with websites that have good Page Rank statuses then go for it! Make sure you actively seek out all opportunities to boost your business via websites that are relevant.

Local Business Directories: Seek out any and all major local directories that your business will fit into and make sure you optimise this listing. Claiming directories powered by Google Maps is always a good move. If a directory ranks for a relevant term, make sure you’re on that page.

Consistent Data: Across the board it’s vital that your name address and phone number are all the same. 
Initially local businesses should brace themselves to experience some kind of reduction in search visibility when Pigeon is rolled out. However, if you take advantage of these points, you can help to make sure your business is well-placed to take advantage of this new local search algorithm. This update is only the beginning and of course there will be more which will reshape the landscape of local search. There will also be updates of updates (if you get me) so be prepared! Ultimately, the only way to truly combat this is to ensure that your business has a head start – through a well-rounded and developed approach to digital marketing. 

How To Grow Your Twitter Follower Numbers


Twitter and its micro-blogging format have not only changed the social networking landscape, it has also made a huge impact on the way in which we can interact with customers and attract new customers to our businesses.

You should view your Twitter followers as a marketing database of very high value; each of your followers have 'opted in' to this database because they are interested in what you have to offer. By growing the number of people that are following your tweets, you are expanding the reach of your business.

Letting your Twitter followers grow organically can work depending on the other marketing strategies you are implementing, but it will be slow. There are a few simple techniques that you can use in order to give your follower numbers a boost.

1. Make Use Of All Of Your Networks


Each of your networks should be linking to one another. The way you interact on Facebook is different to the way in which you will utilise Twitter. You don't want your Facebook contacts to miss out on the marketing strategies that you will be implementing within the Twitter space. It is important that you talk about your Twitter feed on all of your social networking profiles, blogs and web-sites. Post links and get people interested in what you have to say.

2. Follow Others


Many Twitter users automatically follow their followers, so get to following people within similar fields. You'll find that this will gain you a few followers fairly instantly, but more importantly it will allow you to view their content within your feed. This gives you something to talk about. Get involved and interact with the people you are following - creating relationships in the online space within a market that interests you is what Twitter is all about.

3. Tweet Often


People tend to 'unfollow' people for two reasons; they aren't interested in what you have to say, or you're not saying anything. If you lose a follower because they are uninspired by your tweets, that's okay. It allows you to maintain the quality of your database - remember you are targeting those that are interested in your market.
However, if you lose followers because you are not tweeting at all, then you are missing out on opportunities to interact with you current and potential customers.

It is important to note the peak times within your own feed. If your market is active at 7.00 a.m., then that is when you should also be tweeting. Think of it as prime time TV and post your most engaging content during these periods.

4. Monitor Your Links


When posting a link on Twitter you should use bit.ly to shorten your link; not only does it cut down the number of characters you use, it also allows you free access to the traffic data you receive. By monitoring how many clicks that each of your links receive you can build a picture of what drives your followers. This allows you to provide more of the same in the future and get an insight into your consumers behaviour.

5. Target Tweet At Key Figures Within Your Field - RT is key


Key figures within any field tend to have large numbers of followers. By talking about (and '@ing' that person in) you are increasing your chances of exposing your brand to their followers. If they like/dislike what you are saying, they may well RT (re-tweet) your comment. This tweet will then be directly sent to all of their followers and you will reach a whole new database.

Follow me on Twitter! @woofer_kyyiv
+art division 
Whilst RT's are important, you won't achieve it every time you '@' someone. However, you will reach that specific individual and make them aware of you and your business.

Most influential tweeters are often searching to see what is being said about them so even if you don't '@' them they may well come across your tweet in the process so be aware of everything you tweet.

6. Utilise The Search Box


Do the same thing that we have just discussed the key figures doing. Search for yourself and your company on Twitter (without the '@' as these are fed to you) and get involved in the conversation. One of the best things about Twitter is that it allows for great CRM, indulge in it and monitor your online reputation.

Also search for keywords related to your market and engage in conversation with people around areas of mutual interest. This will raise brand awareness as well as gaining you followers.
So if you're looking for online marketing services for your business, be sure to get in touch with Art Division!

Monday, 4 August 2014

What your Instagram filter says about you



Are you one of the 100 million active users generating 40 million photos a day on Instagram? Instagram is well known for its various filters that transform the look and feel of your photos. The truth is, the filter you choose says more about you than the picture you take. We have found this infographic below which explains the psychology behind the top 10 Instagram filters, and profiles the personalities of the photographers who use them. So, what filter best describes you? 


What Your Instagram Filter Says About You

Monday, 14 July 2014

10 tips for using Twitter to increase your blog traffic


  Twitter is often associated with celebrities sending personal gossip or friends posting photos of parties. But the social media micro-blogging site is also a powerful tool for business management. 
We're assuming you all know about Twitter Cards! If not, where have you been? This is the latest tool which has been introduced, it allows you to attach rich photos, videos and media experience to Tweets which then drive traffic to your website. Right, we have given you the low down on that, so we're not going to going into further details.

 

Tweeting within a few strategic guidelines is especially effective for increasing blog traffic. Here are 10 tips to get you started.



Be a Good Member of the Twitter Tribe

Social media is just that, social! Twitter is not a billboard. The huge advantage of social media is that it is interactive, and if you don’t take advantage of its unique properties, you’re missing a huge opportunity to get readers to your blog.

It’s key to interact in at least 80 – 90% of tweets to build credibility. Then when you do post news about a blog post in the remaining 10 – 20%, new cyberspace friends will stop to take note.

Generate Followers but Also Follow Back

Tweeters with large followings are taken far more seriously than those with only a few followers. Potential customers will be more willing to read your blog if you are perceived as gracious and follow back anyone that follows you. It’s good manners.

Twitter puts a cap on the number of accounts you can follow until the number of followers catches up. The easiest method is to follow a group that is in your target market and within a few days, un-follow everyone who is not following back through special software such as JustUnfollow.com or Hootsuite. You have to be ruthless.  Yes, Paul McCartney has three million followers, but he only follows three accounts. There’s a good chance he won’t follow you back. 

Lists to Stay Organized

twitter icon 9a

Lists are a great way to read a specific Twitter stream without wasting a follow on someone who will never follow you back. Good lists might include Twitter Rockstars for those with large followings and celebrities, BBC Stars, or groups specific to your blog’s topic. For example, a blog by moms might have lists of homeschooling or discount kids clothes accounts.

Build Relationships Through Re-tweeting

A great way to build online relationships is by re-tweeting other posts. But don’t just hit the RT button. More tweeple will see the post if you add a short comment. Something simple like “Love this!” can add meaning. 

Create a Dialogue

Experienced tweeters go beyond re-tweeting to start a dialogue with someone new. After re-tweeting an interesting post, ask the poster a question. You’ll be amazed how many people will respond and actually start tweeting with you. Next, follow them and see if they follow back.

Use Hashtags

hashtags on FB

When used properly, hashtags can be a powerful way to communicate with other tweeters interested in similar topics. But use hashtags that have meaning to a larger group, like #MumBlogger or #education or #indiefilm. Streams using those hashtags will also help you identify potential candidates for lists.

Use Photos

Twitter now has photo capability and pictures increase the visual size of each Twitter post to stand out. Remember the photo link does eat into the 140-character limit.
 

Twitter Feed on Your Blog

Don’t forget to link your Twitter Feed on the home page of your blog. The dual exposure increases response rates, and Google now uses Twitter as part of the search engine algorithm. 

Find Guest Blogging Opportunities



The infamous guest blogging! Guest blogging with link backs to your URL are a powerful way to increase page rank and drive more viewers to your blog. Often the relationships we build on Twitter open doors to expanded opportunities in other areas.

Tweet Daily

Twitter requires daily activity to be effective. Unlike a blog post that can be updated a few times per week, you must at least participate in the Twitterverse on a daily level, if not twice per day. 

Because the tweets are short, you can do this quickly. At a minimum, scan any mentions of you that come in and respond, and then review your lists for anything that should be re-tweeted or discussed.

Once you have the foundation in place, it will take just a few minutes per day to add social media to your business management practices, driving more readers to your blog, and adding quality potential customers along the way.

Thanks to Sarah Boisvert for this guest post. Sarah is a business writer with special interests in marketing and sales.  She has also written about manufacturing and production management.

Seeing as we are on the topic of Twitter, don't forget to follow Art Division!

Wednesday, 9 July 2014

How to use hashtags on Google+

Be honest, are you using #hashtags in the correct way? We have found this cool new infographic which shows you how to utilise the hashtag symbol to raise your growing Google+ awareness. Check out the following list of “dos” and “don’ts” for hashtagging on Google+.

Seeing as we are on the topic of Google+, don't forget to add 'Art Division' to your circles!

How do you best utilize hashtags to nurture your growing Google+ presence? Check out the following list of “do’s” and “don’ts” for hashtagging on Google+. - See more at: http://visual.ly/how-use-hashtags-google-dos-and-donts#sthash.0VMe72PB.dpuf
How do you best utilize hashtags to nurture your growing Google+ presence? Check out the following list of “do’s” and “don’ts” for hashtagging on Google+. - See more at: http://visual.ly/how-use-hashtags-google-dos-and-donts#sthash.0VMe72PB.dpuf
How do you best utilize hashtags to nurture your growing Google+ presence? Check out the following list of “do’s” and “don’ts” for hashtagging on Google+. - See more at: http://visual.ly/how-use-hashtags-google-dos-and-donts#sthash.0VMe72PB.dpuf
How to use Hashtags on Google+: Do

Tuesday, 1 April 2014

7 Effective Ways To Engage On Twitter



We here at Mission Imblogable have something exciting for you! We have found this great infographic with some useful ideas to increase engagement with your followers on Twitter.
We are all aware that Twitter is an important tool for building your own community, but are you doing things effectively?

Drive traffic with these tweeting tips…

7 Effective Ways To Engage On Twitter

Monday, 17 March 2014

How to choose a domain name for your business

If you are starting a new business, don't rush into registering it before you have chosen a domain name. It can make all the difference if you are looking to rank your website high in the search results of Google, who despite of all that's been said recently, still counts this as one of the most important factors. Here is an infographic by WhoIsHostingThis to help you further:
Domain name infographic



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