Thursday, 21 January 2016

Most Profitable Marketing Tactics for SMEs

Marketing tactics are constantly changing so it’s important to keep up-to-date with all the hottest trends. That’s why pop up stand supplier Display Wizard surveyed over 10,000 UK SME owners to find the most profitable marketing channels in 2015. The results shown in this infographic reveal digital marketing and face-to-face marketing as the top channels for the country’s small businesses. Check out the infographic below and see if you are missing out on any of these marketing channels.

SME Marketing Tactics Infographic

Tuesday, 29 September 2015

Making the Most of your Online Strategy

Does your business have a successful online marketing strategy? Can there really be anyone left out there who still needs convincing that their web presence really matters?
There are many businesses now who are doing one of the things that this infographic advises, but have you considered all the options?

Follow this step by step guide to online happiness. These steps include creating a website, blogging, search engine optimisation and  making a social media account to boost to generate more leads to your business. Do you need to do all of this? You certainly need to consider the options.

Follow these steps and tell us how you get on in the comment section below, or contact Art Division today, the digital marketing experts who can tell you, all you need to know about marketing.

impactbnd inbound marketing process FINAL resized 600.jpg

Tuesday, 22 September 2015

What your Instagram filter says about you

Are you one of the 100 million active users generating 40 million photos a day on Instagram? Instagram is well known for its various filters that transform the look and feel of your photos. The truth is, the filter you choose says more about you than the picture you take. We have found this infographic below which explains the psychology behind the top 10 Instagram filters, and profiles the personalities of the photographers who use them. So, what filter best describes you? 

What Your Instagram Filter Says About You

Monday, 17 August 2015

Our top 5 social networks for businesses

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Since Friends Reunited - the first online social network to achieve prominence - was founded here in the UK in 1999, social media has evolved into a crucial business tool.

Business owners now know the significance of engaging with their customers and prospects online. But which social networking platforms are best for business, rather than finding long lost friends and relations?

Here’s a list of social media networks, we think could work best for you…

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What many consider the social network for business, LinkedIn has been accused of being the platform where people you don't know ask you to recommend them to people you barely know.

But it’s a great place for making connections and spreading the word about your business activity. Just beware, though: The Merriam-Webster Online Dictionary now defines "procrastination" as "working on your LinkedIn Profile."

Addictiveness: 5 (Market yourself and your business)

Fun factor: 3 (Almost devoid of amusing pictures of people or cats, but the misspellings can raise a smile)

Usefulness: 8 (LinkedIn is a great way of grow your B2B network)

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There are more than 284 million monthly active users on Twitter, which is why it’s a powerhouse networking tool. Twitter is a bit like marmite, you either love it or hate it, but here at Mission Imblogable we are going to convince you fall in love with it.

Twitter is an amazing tool to engage in different conversations happening over the social web and to meet new customers and leads. Did you know 51% of active Twitter users follow companies, brands or products on social networks? What are you waiting for?

Addictiveness: 9 (Some users have been known to forget to eat and drink while engaging on Twitter)

Fun factor: 10 (You can get retweets from celebs)

Usefulness: 9 (Used well, Twitter can amplify your digital marketing)

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Now more than 10 years old, Facebook is the granddaddy of social networks that remains one of the most popular. And it is going from strength to strength following the purchase of WhatsApp messenger.

Marketing on Facebook can help you reach all of the people who matter most to your business, it allows users to generate awareness. Creating a page to introduce business ventures, products, events or services is worth the time and effort.

Facebook also offers a company page, which provides companies with a huge platform to endorse different types of events.

Addictiveness: 7 (Can you name a single day when you didn’t take just a peek at Facebook? We can’t either)

Fun factor: 7 (There is so much to LIKE about Facebook)

Usefulness: 9 (Facebook is the true test of your popularity)

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The new kid on the block, Google+ is an extension of the search giant’s power. Unlike Facebook ,Twitter and LinkedIn, which are primarily social platforms, G+ is combined into every Google facility, such as Gmail, YouTube, Maps, Google Drive, AdWords, Blogger and more.

And while you use Facebook to connect with contacts, G+ allows you to find new friends through the power of your posts on the network – plus it drives traffic to your own site.

And have you heard of the term Google Authorship? Well, this gives users the ability to link their written content on a domain to their G+. Therefore this allows Google to recognise who you are and what you’ve published online.

Addictiveness: 5 (It can take time to get the hang of G+)

Fun factor: 8 (We can’t start to describe the feeling a satisfaction when someone you don’t know plusses your post on the network)

Usefulness: 8 (As a means of finding new friends and contacts, G+ is unbeatable)

Ok, we’ve given you the low-down on some of the best social networking channels, it’s now your turn to get out there and GET SOCIAL!

Friday, 31 July 2015

Is Twitter really good for business?

Listen, we love social media here at Mission Imblogable. Twitter is totally our thing (although just to confuse you, we tweet as @artdivision). But take your eye off the ball for a while, and all of a sudden you're spending 60% of your time tweeting and only 30% doing actual work. (The other 10% is reserved for playing Candy Crush Saga, obviously.) Which doesn't make for a very merry business.

So is Twitter a help or a hindrance to your business?

How often do you tweet?

Let's be honest: Twitter is only useful if you actually use it on the regular, like our pals at @PropertyDvision. Posting multiple times a day is the only way you're going to be able to have meaningful conversations and get noticed. If your tweets are few and far between, you should probably get your act together and make a good go of it, or quit altogether – because nothing says “I don't care about my business” more than a derelict Twitter account.

The downside of launching a full-frontal Twitter attack, of course, is that you might not have enough time leftover to get all your work done and play Candy Crush. And there's no way you're giving up Candy Crush, so your work will suffer, right? There's a fine balance between tweeting just the right amount and not letting it distract you from your actual work. But third party apps can help... or can they?

Are you using third party apps effectively?

Third party apps that allow you to schedule tweets in advance, such as Buffer and Tweetdeck, can be super handy for making sure you keep up with your tweeting without letting it take over your life. Lining up tweets for the whole week in one short blast can be a mega time-saver that allows you to continue on with your work as normal throughout the rest of the week. But it's not all butterflies and rainbows...

If you rely wholly on scheduled tweets, you're kind of missing the point. While knowing your tweets are taken care of for the rest of the week can be a welcome relief, it won't necessarily play well with your followers. Are you checking in to see if anyone responds to your tweets? Or are you ignoring your loyal followers, ensuring they don't remain loyal for long?

Some people can spot buffered tweets a mile off, and if yours are particularly obvious it might not end well for your reputation. The whole point of Twitter is to grow user engagement, have conversations and make connections – which doesn't really happen if you're only checking in once a week to line your tweets up.

What content are you posting?

So you've nailed the fine balance of tweeting just the right amount while still getting your work done, and you've figured out this whole buffering thing while still managing to check in every day and have conversations with people. But none of that matters if you're posting useless content.

Your tweets should be a nice variety of text, pics and video. Witty one-liners are all well and good, but if it's all you post, your followers could tire of you quickly. Posting photos and videos is a great way to boost engagement, so take advantage of the tools at your disposal: Vine is a fabulous little app for posting videos, and uploading a photo on occasion isn't exactly hard, is it?

While we're on the subject of your tweets' content: make sure you don't just share your own fabulous work, you selfish thing, you. Retweeting others and sharing useful, interesting articles that are relevant to your target audience is a great way to provide value to your followers. And that's what it's all about really, isn't it?

Image credit:  Master isolated images at

Wednesday, 27 May 2015

How To Grow Your Twitter Follower Numbers

Twitter and its micro-blogging format have not only changed the social networking landscape, it has also made a huge impact on the way in which we can interact with customers and attract new customers to our businesses.

You should view your Twitter followers as a marketing database of very high value; each of your followers have 'opted in' to this database because they are interested in what you have to offer. By growing the number of people that are following your tweets, you are expanding the reach of your business.

Letting your Twitter followers grow organically can work depending on the other marketing strategies you are implementing, but it will be slow. There are a few simple techniques that you can use in order to give your follower numbers a boost.

1. Make Use Of All Of Your Networks

Each of your networks should be linking to one another. The way you interact on Facebook is different to the way in which you will utilise Twitter. You don't want your Facebook contacts to miss out on the marketing strategies that you will be implementing within the Twitter space. It is important that you talk about your Twitter feed on all of your social networking profiles, blogs and web-sites. Post links and get people interested in what you have to say.

2. Follow Others

Many Twitter users automatically follow their followers, so get to following people within similar fields. You'll find that this will gain you a few followers fairly instantly, but more importantly it will allow you to view their content within your feed. This gives you something to talk about. Get involved and interact with the people you are following - creating relationships in the online space within a market that interests you is what Twitter is all about.

3. Tweet Often

People tend to 'unfollow' people for two reasons; they aren't interested in what you have to say, or you're not saying anything. If you lose a follower because they are uninspired by your tweets, that's okay. It allows you to maintain the quality of your database - remember you are targeting those that are interested in your market.
However, if you lose followers because you are not tweeting at all, then you are missing out on opportunities to interact with you current and potential customers.

It is important to note the peak times within your own feed. If your market is active at 7.00 a.m., then that is when you should also be tweeting. Think of it as prime time TV and post your most engaging content during these periods.

4. Monitor Your Links

When posting a link on Twitter you should use to shorten your link; not only does it cut down the number of characters you use, it also allows you free access to the traffic data you receive. By monitoring how many clicks that each of your links receive you can build a picture of what drives your followers. This allows you to provide more of the same in the future and get an insight into your consumers behaviour.

5. Target Tweet At Key Figures Within Your Field - RT is key

Key figures within any field tend to have large numbers of followers. By talking about (and '@ing' that person in) you are increasing your chances of exposing your brand to their followers. If they like/dislike what you are saying, they may well RT (re-tweet) your comment. This tweet will then be directly sent to all of their followers and you will reach a whole new database.

Follow me on Twitter! @woofer_kyyiv
Whilst RT's are important, you won't achieve it every time you '@' someone. However, you will reach that specific individual and make them aware of you and your business.

Most influential tweeters are often searching to see what is being said about them so even if you don't '@' them they may well come across your tweet in the process so be aware of everything you tweet.

6. Utilise The Search Box

Do the same thing that we have just discussed the key figures doing. Search for yourself and your company on Twitter (without the '@' as these are fed to you) and get involved in the conversation. One of the best things about Twitter is that it allows for great CRM, indulge in it and monitor your online reputation.

Also search for keywords related to your market and engage in conversation with people around areas of mutual interest. This will raise brand awareness as well as gaining you followers.
So if you're looking for online marketing services for your business, be sure to get in touch with Art Division!

Friday, 13 March 2015

Smile With Coca-Cola... LITERALLY

You thought Coke Zero was an amazing idea, but have you heard the latest? Coca-cola have only gone and created a slew of web addresses using emojis as domain names. YES you read correctly! If you don't believe us, just check out the video here...

Monday, 23 February 2015

Social Media Explained

We have just had right old laugh with this infographic, so we just HAD to share it with you all.  Mission Imblogable found this visual which clearly explains social media. Be honest boys and girls (yes - boys as well) are you social media obsessed?

Number 1 rule when on a date:

Never EVER get out your phone, it basicially shows you're not interested! If you really aren't interested, at least make it look discreet, pretend to go to the loo and then run a mile! Tweet about it later #WorstDateEver.

Source: Pablo Stanley - Meme Center

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